Xiaomi SU7 Sales Collapse 99.1% in February as Deliveries Plunge to Just 218 Units

Xiaomi's flagship electric sedan, the SU7, suffered a dramatic sales collapse in February, with only 218 units delivered to customers — a staggering 99.1% drop compared to the same period last year. The plunge marks one of the sharpest month-over-month declines seen in China's fiercely competitive electric vehicle market.

The sharp downturn stands in stark contrast to the SU7's explosive debut in 2024, when the vehicle generated enormous buzz and strong initial demand following its high-profile launch by Xiaomi CEO Lei Jun. The car was widely praised for its sleek design and competitive pricing, helping Xiaomi quickly establish itself as a credible player in the EV space.

Industry analysts suggest that the February slump may be partly attributed to seasonal factors, as Chinese New Year celebrations typically cause significant disruptions to manufacturing output and consumer purchasing activity. However, the scale of the decline has raised questions about whether the initial hype surrounding the SU7 has begun to fade in an increasingly crowded market.

Xiaomi now faces the challenge of sustaining momentum against established rivals such as BYD, NIO, and Tesla, all of whom continue to aggressively compete for market share in China. How the company responds in the coming months will be critical in determining whether the SU7 can cement its long-term position in the country's rapidly evolving EV landscape.

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